In the wake of Josh Duggar admitting he sexually abused several young girls in his home when he was a teenager, more and more advertisers are dropping out of sponsoring the family's show 19 Kids and Counting, TMZ reports.

General Mills, one of the shows biggest supporters, pulled its advertising immediately after news broke. On Tuesday, Payless ShoeSource and Choice Hotels also severed its marketing ties to the show as well.

Choice addressed the issue in a tweet Tuesday:

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Payless also responded on Twitter, explaining their choice to remove advertising as well. ""Our ads ran during this show as part of a larger buy with TLC," the company said. "We are taking steps to have them removed from future episodes."

Another big advertiser, Walgreens, also responded, telling Facebook followers it would also drop the show.

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As for TLC, the network that carries the show, they have not released a statement about the future of the long-running reality show.

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Rebecca Rose
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I'm a writer for Cosmopolitan.com manning the fort during the night shift (because I love staying up late and hate getting up early in the morning). My nickname is not Becky, Beck, Becca or Bex--it's Burt, which is what almost everyone calls me.